Digital Government 2013: The Integrated, Responsive Agency Powered by Unified...
While change once happened slowly within government IT organizations, the move toward digital government is quickly reshaping how federal and state agencies approach IT. The new hybrid reality of...
View ArticleConnected Enterprise Report: Top IT, Data Integration Opportunities
Despite all the talk about the importance of integration to the “Connected Enterprise,” we have yet to see that vision fully realized. The findings from the annual Scribe Software’s “State of Customer...
View ArticleFive Steps to Giving Marketers Data Ownership
So how can you better leverage customer data and information? Marketers must break down silos to provide customer data access across departments and integrate across channels by embracing their...
View ArticleThe Rise of the Chief Customer Data Officer
As marketing executives increasingly rely on IT to manage today’s rapidly changing customer environment, getting a 360-degree view of cross-channel customer data to make the right decisions and...
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